高（GAO）手家具展

品牌形象设计

高手，指某领域有一定造诣的人，且技艺卓群，首屈一指。高（GAO），亦为中国东北方言，动词，通“用，使用，采用”，即可施行。同音字转换生成设计语言，风趣中蓄含行业属性的高雅与匠心。

标志主体将中式坐椅再设计，输出生成的“高”字对话框，寓意以匠心致敬生活的精神初衷；象征图形采取传统中式建筑中的木质榫卯构件，表达手工匠造的精湛技艺。

GAO people, or past masters, refer to those who have some attainments in a certain field. Their great skills are matchless.

In the dialect of Northeast China, GAO, a verb, has the same meaning of “use”, and “adopt”, that is, “something can be implemented”.

The main body of the logo is designed from the traditional Chinese chair. The moral of the design of Chinese GAO is to honor life with ingenuity. The symbolic graphic parts are wooden tenons and mortises, which reflect the exquisite craftsmanship in traditional Chinese architecture.